Pay per click (PPC) advertising is a form of online advertising where you pay each time someone clicks on your ad.
This type of advertising is popular on Google and Facebook, where you can target your ads to customers who are most likely to be interested in what you have to offer.
For a boat dealership, PPC advertising can be a great way to reach potential customers in your area who need your services now. You can target your ads by location, keywords, and demographics, so you can be sure that your ads are reaching the right people. And since PPC advertising is Pay-As-You-Go, you only pay for the clicks that you receive, so it’s a cost-effective way to reach more people who are interested in what you have to offer.
PPC Keyword Research for Marinas
Before starting a pay-per-click campaign, do some keyword research to find the best keywords to target. This will help you determine which ads are most likely to be clicked on by customers who need your service now. You can use the Google AdWords Keyword Planner tool to find keywords related to your business and get estimates for how much traffic each keyword could generate.
Once you’ve chosen your keywords, write ad copy that’s relevant to those keywords and will appeal to customers who need your service now. Make sure your landing page is also relevant to the ads you’re running, test different versions of your ads to see which generate the most clicks and be sure to track the results of your campaign so you can optimize it over time.
