Over 97% percent consumers go online to find local services and 82% of smartphone users use the internet when they’re looking for something close by. The phone book is dead.
Local SEO is the strategy of making your business visible in search results for local-related searches. Ranking high in the Local Pack is essential for any local business, but it can be tough to know where to start or how to stay competitive.
Even if you have a great website and online presence, you may not be reaching the people who need are actively searching for your services and products in your local area.
How Local SEO directly benefits your boat dealership
Local SEO has become one of the most important tools for businesses trying to get in front of their target audience at the right time. There are several direct benefits that differ from traditional SEO:
- Executing Local SEO strategies, such as maintaining your Google Business Profile and optimizing your website for local search intent, will help push you to the top of the local results and map listings.
- Local SEO delivers the highest rate of conversion of all local advertising channels.
- Most searches with local intent are performed on a cell phone, and showing up in the 3-Pack is vital as it might be the only thing that mobile users see.
It’s no secret that Local SEO is one of the most effective means of reaching customers in your area who are looking to buy a boat. The reason for this is simple: people who are interested in purchasing a boat will often turn to the internet to find local dealers, and by optimizing your website and content for local search, you can ensure that your dealership appears at the top of the search results.
