7 common mistakes that are killing your boat dealer website

As a boat dealer, it’s important to make sure that your website is functioning properly and doing its job of marketing your business. Unfortunately, many business owners make common mistakes that can hurt their website’s effectiveness.

1. Poor website design

Many business owners make common mistakes that can hurt their website’s effectiveness. One of the most common mistakes is having a poor website design. A poorly designed website can be difficult to navigate, and may not look professional. As a result, potential customers may be less likely to visit your website.

A business owner must be careful when deciding whether to design the website themselves or hire a professional. If done incorrectly, it can cause one’s website to lose its viewer’s attention. It is important that your site includes good use of white space and an intuitive layout that makes sense. The color scheme should not be too bright because this can cause strain on the eyes. A well-designed site will guide potential customers through the process and keep them interested in your company’s products and services

2. Lack of information or outdated information on your website

If you want your marina business to be successful, it’s important to make sure that your website is up-to-date and provides the right information to potential customers. This includes accurate current inventory, high-definition images, videos, reviews, contact information, a list of other services offered, and pictures of your business. Without this information, customers may be less likely to reach out to you for their boating needs. Your website is an important part of your marketing plan.

Most people go online looking for a specific answer to their question, and that usually means they’re in a rush to find it.

Research shows that 47 percent of customers will leave a site if the information they’re looking for isn’t found within three seconds.

Make sure you have quality content on your site and make sure it is updated frequently so your contact information remains correct and potential customers can quickly get what they need. When people visit your website, do you want them to be able to find more value in 10 seconds or would five also work? Do you have high-quality pictures on y our site? What about customer testimonials? If not, consider adding these to your website.

3. Unresponsive website or slow loading times

When it comes to website design, responsiveness and speed are two of the most important factors to consider. A responsive website will automatically adjust to the size of the screen it is being viewed on, while a slow-loading website can be a major annoyance for customers. In fact, 47 percent of customers report that they’ve left a website because it was too slow to load.

Make sure your website is designed responsively and that all images and other files are optimized for quick loading times. If you’re not sure how to do this, consult with a web developer or designer who can help you make your site as fast and user-friendly as possible. A fast and responsive website is more likely to be shared by others, increasing traffic and visibility.

4. No call to action or too much information on one page

When creating a website, it’s important to make sure that there is a call to action on each page. This will help to direct your visitors to the next step in the buying process. You also don’t want to overload your visitors with too much information on one page. This can cause them to get overwhelmed and not take any action.

When it comes to website design, it’s important to have great CTAs. This will help to convert your visitors into leads and customers. There are a few tips for creating effective CTAs:

• Make them stand out: You want your CTRs to be easy to see and stand out from the rest of the content on your page
• Use action verbs: Action verbs will help to encourage your visitors to take action.
• Keep them short: Keep your CTAs short and sweet so that they are easy to read and understand.
• Match the tone of your site: Make sure that your CTAs match the tone of your website so that they are consistent with your branding.

5. Lack of social media integration

As a business owner, it’s important to make sure that your website is functioning properly and doing its job of marketing your business. One of the biggest mistakes that you can make is not integrating social media into your website. This can cause you to miss out on a lot of potential leads and customers.

There are a few reasons why you should integrate social media into your website:

• Increased visibility: When you integrate social media into your website, it will increase the visibility of your business. This means that more people will be able to see your website and learn about your business.
• Increased traffic: Social media can help to direct traffic to your website. This means that you will be able to reach more people and generate more customer leads.

You want to make it as easy as possible for people to learn about your business and connect with you online, so integrating social media into your website is a must!

6. Not optimizing images

Another big mistake that many DIY website builders make is not optimizing their images before uploading them onto their website. This will cause image files to load slowly, which can frustrate visitors and hurt search engine optimization efforts. When it comes to having an effective website, speed matters

There are a few ways that you can optimize your images for faster load times:

1. Resize the images to the correct size before uploading them
2. Make sure each image has a description ALT tag to ensure that Google’s search crawler knows what the image is
3. Use image editing software like Photoshop to compress larger images
4. Only use high-quality images with a resolution of at least 72 pixels per inch (ppi)
5. Remove unnecessary metadata from images

7. Improper use of keywords on your website

When it comes to search engine optimization (SEO), using the right keywords is essential. If you don’t use the correct keywords on your website, you will not be able to rank high in the search engine results pages (SERPs).

There are a few places on your website where you should use keywords:

1. The title of your website
2. The title tags of your pages
3. The meta descriptions of your pages
4. The headers of your pages
5. The anchor text of your links
6. The file names of your images

Your boat dealership website is a vital cog of your business marketing machine. It’s important to make sure that it functions properly and does its job of communicating with potential customers on the other side of the screen. Unfortunately, many marinas make common mistakes in their websites practices. If you want to avoid making these same mistakes, call us today so we can help! We offer comprehensive web design services for all types of businesses including marinas and boat dealers. Our team includes experts in SEO optimization, digital strategy development, and user experience/user interface design who are eager to work together with you to create a great-looking site that provides maximum customer value.